The Birch Boys Guide to the Inside of a Soda Machine

5 Ways to Take Your Business from Zero to Hero

Do you want your business to grow?  Of course, you do and that is why you are here.  Today I will share with you some ways you can turn your business from zero to hero.  Your business has so much potential and here I will show you how you can reach those lofty goals you have tucked away.

 

1. Curate you online presence, don’t leave it up to the whims of net denizens to represent your business.  Show them your business in an honest light and they will confirm it.  You have to be present to win and if you are not online you are likely running on borrowed time.

2. Build up your business’s social media get on Facebook, YouTube, LinkedIn, encourage your teammates to like and subscribe to your channel after you have put up some content and then post content every day, yes post something on your social media daily.  For most business Facebook and LinkedIn are a must.  With LinkedIn you may want to invite your employees to mark that they work for you.  It boosts your relevancy and also exposes your company to their networks.

3. Take and post actual pictures of you and your company.  Do not be afraid to post something that is less than perfect.  Being honest and yes even human builds trust as when we are vulnerable, we can connect especially in a world filled with advertising with super models and Photoshop, and well people need real people.  Show your team members (with their permission) do little stories about them and about you.  What is your business, what do you do, how do you do it, and who are the people that work there?  If you answer even some of these questions you will be off to a good start!  Maybe have a photo contest where people can show off your products people do not have to have a prize (although they do love prizes) recognition is a prize that does not cost cash.  Try different things and always promote your business.  You want it to grow!  Find ways to enable users to promote your business for you!

4. Write, blog, talk about who you are by building content.  What is your company’s history?  Why did you start doing this?  What are your company’s competencies?  What is your team like?   You can walk potential customers through the process of initiating business with you and through various steps to show them what it is like.  Walk them through the hard work you and your team put into your work, into the customer.  Show them how much work you put into them!  People do not care how much you know until they know how much you care.  Show them your care, you are a human and you recognize that and you will treat them with respect, they can relate and appreciate that.

5. Video especially live video.  Yes, people love to experience cars before they drive them and business before they chose to do business.  With video, especially live video you can really break the ice and make people see who you are and the beauty of it is that you can meet with tons of people all at once.  Live stream about you, your business.  Even just talking with people you can build trust just by showing that you are a real live person, not some robot or program, but a human being just like them.  You can post your live streams from Facebook and YouTube after you have finished so people can watch them after.  Make short videos (two minutes or less) mostly but make longer ones too and let your lives streams be longer especially if you have a nice crowed going.  Prepare ahead of time some things to show and talk about.  Be prepared to go for an hour or so as the longer you are pushing content the more attention you can get.  Have someone in advance ready to help you out maybe do a simple interview or product demonstration.  Invite people to give their ideas especially customers and employees and then act on their suggestions.  People want and need to know they are being heard, and live video is a crucial tool in your belt for that.

In summary, do not feel embarrassed to promote your business.  Talk with people not at people.  Listen to your customers and employees and enable them to spread the word about you company by being present on social media and encourage creativity and honesty.  Honesty is in short supply right now, so be the difference, be real.  Do not be afraid to make mistakes or even fail at something – hey no one was born walking – we all had to learn, fall and get up and try again.  Check out your competition and see what they do well and find ways to do it better!

Here is a nice link about live streaming! Link

Let's grow together!  Feel free to reach out directly to me with your ideas and or comment here!

Thank you my friends,

Benjamin Birch

 

The Youngest Birch Boy

Birch Boy grandpa and grandson sleepy after working hard :)

Our youngest Birch Boy is a baby!  A cute one too!  Here at Birch Boys Vending, we work hard to make sure we provide you with exceptional service and great products in convenient locations.
If you would like to be able to get cool refreshing drinks or yummy snacks at your location just ask us and we will see about getting your location set up at no cost to you!
We love meeting people and serving them!  We LOVE to help!
We are a family company locally owned and operated.  We currently serve the DFW area, and would love to hear from you!

Getting a Vending Machine for Your Location

Have you been thinking about getting a vending machine for your location?
Are you perhaps wondering what it will be like?
You have come to the right place!
Here we will describe the process as it would be with the Birch Boys!

First, after you have contacted us we will speak with you and evaluate your location and after going through a few questions upon approval we will get the equipment out to your location and we will stock it with inventory all at no cost to you.
You and your customers and employees can now enjoy refreshing drinks and or snacks.
We do all the work, at no charge to you.

So will you have to stock the snacks or drinks?
Nope!  We do it!
What about a year later?
We still do it!
What about maintenance and service?
We do it!
Will you have to pay us for this service?
Nope!

By choosing the Birch Boys you are getting quality service and product at no cost to you, and you will be supporting local business and getting the expertise of three generations of Birch Boys!

We pride ourselves on being friendly and honest.  Some vending operators are crabby and not presentable.  You don't have to worry when you choose Birch Boys!

Everyone on our team is courteous and focused on taking care of you our customer.
All of our machines have our contact information on them making it easy for anyone to reach out to us directly should the need arise.  We will be happy to answer your questions.
We want our customers to enjoy our service and want to recommend us, this is how we grow!  If you or someone you know has a location and would like to set up vending, please let us know. 

We look forward to hearing from you and serving you!

Reach us at info@BirchBoys.us